HORIZON
BUSINESS CARD DESIGN
Challenging the modern trend of overly simplistic logos, this design explores a more original and visually captivating approach. Based on the concept of a fictional company called "HORIZON," the design visually interprets its meaning using a polygon technique to create a refined and three-dimensional cloud form.
Inspired by the blue sky and the clouds floating on the horizon, this design conveys the message of "discovering a new world beyond the horizon." The scattered polygon fragments enhance the sense of constant change and growth, symbolizing the company's evolving vision.
A carefully selected palette of various shades of blue creates a cool and sophisticated atmosphere, while the elegant "G-MARKET" font strengthens the brand identity. "HORIZON" is more than just a corporate logo—it represents a brand philosophy centered on exploring new possibilities.