INSIDE : KR
PARTY COMMERCIAL DESIGN
INSIDE: KR was a large-scale rave party initiated and organized by Korean students in collaboration with Lasalle College of the Arts, one of Singapore’s most prestigious art institutions. As a key member of the design team, I played a crucial role in shaping the party’s identity alongside another designer, focusing on crafting a visually compelling and immersive atmosphere unique to INSIDE: KR.
Our work centered on a bold promotional campaign, where we designed the official poster, promotional video, and signature icons to establish a strong and cohesive brand identity for the event. The visuals captured the energy and dynamism of rave culture, leaving a lasting impression on the audience. Additionally, I actively contributed to visual directing and atmosphere curation, ensuring that the graphics and spatial design seamlessly blended to create an engaging and cohesive experience.
This project was more than just a party—it was an innovative platform where art and culture converged, offering a valuable opportunity to expand my design expertise from a global perspective.
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ABOUT
REPUBLIC OF KOREA, 21
zamdori77@gmail.com
@estratino @estxiv
IM EST
As a designer in the field of visual design, I pursue originality and innovation, creating refined and sophisticated works based on my own design philosophy. By focusing on user experience, I enhance brand value and engage audiences through visual storytelling. With experience gained from various projects, I integrate design principles to effectively visualize clients' visions.